Stage-aware lead follow-up
The roofing workflow tied each follow-up to lead context: booked, missed, quoted, inactive or past customer.
Find the opening before opening day.
Portfolio illustration · Visit the live project for its current interface
Rovanta builds practical systems for B2B growth. The current Restaurant Signals offer identifies upcoming Montréal restaurant openings for suppliers; earlier workflow work connected lead qualification, messaging and follow-up for a roofing use case.
I mapped business processes, configured the roofing lead workflow and developed the Restaurant Signals offer and research process.
Restaurant Signals is a research-to-delivery pipeline. The separate roofing workflow followed an inquiry from capture and qualification through CRM stage changes, Twilio messages, booking and exception-aware follow-up.
Registration, permit or licence appears
Determine stage, fit and published business contact
Human check and source link on each usable record
A sheet sorted for supplier prospecting
Supplier reaches out before opening day
The details that make the experience or workflow work in practice.
The roofing workflow tied each follow-up to lead context: booked, missed, quoted, inactive or past customer.
Restaurant Signals packages stage, published business contact, verification date and the source filing so each opportunity can be checked.
CSV and Google Sheet delivery fit a supplier's prospecting process without requiring a new dashboard.
Conversational AI was part of the configured roofing qualification and follow-up workflow.
Restaurant opportunity records are researched and verified by a person before delivery.
The thinking behind the architecture and product experience.
Permits and licences can reveal a restaurant project during fit-out, when a supplier conversation is still timely.
A lead is more useful when a salesperson can see why it was included, its current stage and when it was verified.
The offer centers on a prospecting-ready sheet rather than asking a supplier to learn another interface.
Public records, business contacts and timing live in different places. The pipeline connects a source filing to a verified business stage and a supplier-ready row; the roofing workflow applies the same principle to lead states and follow-up timing.
Live venture with a public Restaurant Signals offer; roofing lead workflow configured for a use case.
See the current Restaurant Signals offer and an example record on the live site.
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